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Design by Mattress

August 25th, 2010 by abbey
Design Ideas

Small BedroomAs someone who has recently gone through the horrors (oh, the horror!) that can be involved with finding a new place to live—in New York City, no less—I have come to fully understand the creativity that goes into selecting and designing a home. You learn to sacrifice (do I need a closet? Or a bathtub? What about a door?), and to manipulate space.

Through my weeks spent looking at tiny apartment after tiny apartment, each one with unique obstacles (let’s call them that, “obstacles”), I certainly learned to re-prioritize my space needs. Thankfully, my new addiction to the blog Apartment Therapy introduced me to a genre of room known as the Nook Bedroom.

Small BedroomIn these tiny bedrooms, which very often fit nothing more than a bed, your mattress takes center stage (literally). Boxed in on three sides by walls, your bed and mattress automatically become the room’s design focus. Potentially striking, usually inventive, and always cozy, these bedrooms have me wishing—quite possibly for the first time ever—for a smaller room.

 

 

 

Lessons of Living Small

Strategic uses of color, rustic fabrics, Asian-inspired minimalism, and quirky prints all help infuse your bed (and by default, bedroom) with personality and charm.

What these spaces all have in common is their unabashed acceptance of the fact that they are small. Rather than shying away and covering it up (an impossible task), it’s as if they say, “Yeah, I could be a closet. What’s it to you?” and then throw a kickin’ bed in your face to prove just how awesome they are. The close walls—be they built-in bookcases, textured, or clean and simple—become the picture frame, and your bed the work of art.

So let’s say you happen to be graced with a bedroom oozing with gratuitous square footage and an obscene amount of floor space, you can still take a cue from these miniature rooms to ensure your sleeping area is just so completely, uniquely, you. Let your bed become your room’s focus, no matter the size. Then decorate accordingly with strategically placed accent pieces.

These small rooms also remind us, however, that you don’t need an over-sized, antique, four-poster bed to make a statement (although these are lovely, and I would just about die to have one). With a platform in place of a sleigh bed, your mattress is exposed. While it is itself a thing of beauty—at least we at Englander think so—you can’t let your mattress go naked!  Add a gorgeous duvet, some pillows that pop, or a vintage print to give your bed a voice.

(One that says, “Sleep here, I look great!”)

Bedroom Designs Small Bedroom

 

*All images from the blog www.apartmenttherapy.com
You’ve gotta check out this site!

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A Bedtime Story

August 13th, 2010 by abbey
Promotions

Bedtime Stories Video ContestOnce upon a time there was a young woman who loved bedtime. She loved it so much she looked forward to it all day. From the moment her alarm clock buzzed and she opened her eyes and stretched out her arms and yawned, “Good morning, world,” the young woman would think about bedtime.

At work she would shuffle papers, stare at her glowing, glaring monitor, and daydream about her fuzzy slippers, cozy pajamas, and mugs of Sleepytime tea. Then, later, with dinner’s dishes washed, teeth freshly brushed, and a paperback in hand, she peeled back the covers and deeply inhaled the fresh scent of clean sheets. The anticipation was her favorite part; she savored that moment before snuggling right in.

Bedtime Stories Video ContestAnd then—a rude awakening. Her mattress was lumpy! And old. And creaky. And not at all nice. This was no simple princess and the pea type problem; this was a massive (expensive) needing a new mattress type problem. What was she to do? Surely bedtime would lose its allure without a plush, snug, luxurious final destination! (Cue dramatic music.)

Englander to the Rescue!

Perhaps envisioning the young woman’s cry for help, we’ve created a snazzy new video competition on our Facebook page. Simply by uploading a 90 second video of your bedtime routine you become eligible to win (re: get a free) LifeStyle2 queen-size mattress.

Yeah, you read that right. Film your bedtime routine—those second-nature steps you take each and every night to move from awake to zonked—and maybe win a brand new mattress. And as an added bonus, you can prove your Interweb popularity by having your friends (Facebook, not actual) vote for you.

But be warned—like every good fairy tale, there is a twist before the happy ending. Videos will also be judged on their creativity, appropriateness to the product, and undoubtedly the degree to which they make us smile. So 90 seconds of you brushing your teeth and then snoring is probably not going to cut it. Unless maybe you use a stop-motion animation technique, or look like Javier Bardem (or Penelope Cruz, take your pick). Take some pride in your work, you amateur filmmaker, you!

Happily Ever After?

So what happened to our young heroine, you ask? That has yet to be determined.

After reading about Englander’s sweet Facebook deal, she skipped down the yellow brick road to her friend’s house to borrow a video camera (her cell phone didn’t take video).  Then she got Prince Charming to read an epic voice-over narration as she made her way into the bed that was just right for her and caught some z’s before the three bears came home. (Which fairy tale are we in?! Someone got carried away…)

The Rules

For more specifics be sure to head over to Englander’s Facebook page. You can also check out our sample video for inspiration. And don’t forget to hit that “Like” button!

The Cliffnotes version:

  • Video about your bedtime routine to win a FREE LifeStyle2 mattress
  • No longer than 90 seconds
  • In English
  • No profanity or inappropriateness—this is a family show
  • Must be 18 years old to enter
  • Contest ends September 22

Happy filming!

The End.

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Double the – Everything

August 6th, 2010 by abbey
New Products

Never cry over spilled milk, or water, or maybe champagne, for that matter. These can be soaked up and cleaned up with a little detergent and handy Tide to Go pen (my favorite accessory). But what about spilled wine? On your new mattress? Do the horrors never cease?!

Lifestyle 2 MattressGood thing Englander likes to anticipate messy customers (kidding! Sort of…) and has created a double-sided mattress. With the new Lifestyle 2 mattress instead of flipping out, you can just flip it over. Those unsightly stains can be yesterday’s news in a pinch, because this mattress is just as comfortable on both sides.

Most Other Mattresses Are Just So…One Dimensional

Of course, dealing with messy kids, pets, and bedmates is just one perk of using a 2-sided mattress. The other reasons for flipping over the Lifestyle 2 mattress are good ones, too—and perhaps more substantial.

1. Increased comfort:

With the growing popularity of foam-topped mattresses, some people may even begin to forget that it’s possible for both sides of your mattress to be created equal. Enter the Lifestyle 2 to remind you.

Lifestyle 2 MattressAfter a long night of you lying on top of it, your mattress needs a chance to grab some beauty sleep of its own. By periodically flipping your mattress over, you give it a chance to chill out and return to its original shape and feel. This means that your mattress will feel just like the day you bought it for much longer. This brings us to:

2. Durability:

Able to catch a break after supporting you night after night, a 2-sided mattress is able to last much longer than a single-sided mattress. I guess in this sense the Lifestyle 2 is like that best friend that is always there with a box of tissues and some Chinese food—super reliable and in it for the long-haul.

3. Practicality:

I’ve touched on this one a little bit already. There’s no use pretending that your mattress doesn’t see more than its fair share of roughhousing. With kids prone to bed-jumping, pets that prefer your bed to its own, and movie nights filled with everyone (and their popcorn, and hot chocolate) piled in together, accidents are bound to happen.

With the Lifestyle 2 our warranty is the same, so feel free to let us know if something needs replacing. However, it’s nice to have that security of knowing that in a pinch you can just flip it over. (In-laws show up announced again? Don’t want to deal with the hassle of calling in the cleaners?)

Sleeping Comfort x 2

Englander’s pure, natural latex is incredibly resilient (should I mention the jumping kids again?). This material also perfectly conforms to your body to provide orthopedic support, which means you’ll wake up feeling refreshed, without the morning’s usual cracks and pops. And it is eco-friendly, of course.

If I haven’t been effusive enough, you can always head over to the Lifestyle 2 page to read more about this hard-working mattress. (And I’m sure you’ll enjoy all the witty “double” puns we get to use—“The Mattress that Works Double Time” is a good one, I think.) We even supply a handy quiz so you can see for yourself if the Lifestyle 2 makes sense for, well, your lifestyle.

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